| Procter Brothers launches new Pest-stop branding for market-leading pest control products |
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 Procter Brothers, the company behind such highly respected brands as
PestClear, Little Nipper and Trip Trap, is bringing all of its
market-leading pest control products together under a single new brand
name: Pest-Stop.The introduction of the new branding coincides with the launch of numerous new products that complement and extend the existing pest control range from Procter Brothers, with the intention that the Pest-Stop brand is now the one-stop for all pest control requirements. In the past Procter Brothers has used the Little Nipper brand for its mousetraps, rat traps and mole traps, while Trip Trap has been reserved for the humane mouse catching system, and PestClear has been the brand used for the electronic pest control devices. All will now be marketed under the Pest-Stop brand, together with the new additions to the range that will be launched in late 2004 and early 2005. These will include some entry-level products plus others that provide a technological solution to costly pest problems. Furthermore, while a number of the new launches are aimed at domestic users, others are suitable for professional use. Eye-catching new packaging has been designed to maximise the impact of the new Pest-Stop branding, and new point-of-sale displays have also been created so that the Pest-Stop products can be shown to best advantage. A series of readily identifiable pictograms is used on the packaging and displays to show the pests for which products are suitable - and also highlight the fact that further products are available for controlling a variety of other pests. To find out more about the Pest-Stop products from Procter Brothers, telephone 029 2088 0844 or email
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